We exist by posting photos of ourselves on the Web. Anonymity is a temporary condition – where you are before your video goes viral. Celebrity is visibility. Visibility is celebrity. The desire to be seen – not simply noticed or known – is so tangled up with contemporary ideas about identity that it is impossible to talk about identity as a private matter anymore. That philosophical absurdity – does a thing exist if no-one is looking at it – has a new answer: No. – The look of being looked at, Jeanette Winterson