There\u2019s a huge lesson in this book: that users have been readers all along. The rise of mobile platforms just makes this fact plain. Reader-users read differently than their forebears \u2014 they read Twitter to find links to long articles that will interest them; they switch between phone calls and the Kindle app. And yes, they watch video, play games, and listen to music. But language still knits it all together, and words have more work to do than they ever did before. \u201cThe reader\u2019s freedom,\u201d writes the essayist William Gass, \u201cis a holy thing.\u201d As content strategists we are responsible for preserving that freedom. It\u2019s a significant responsibility. Trust in the content, in the words, images, and experiences. Let content lead\u2014the rest will follow. \u2014 Paul Ford <\/p>\n
(voorwoord in Content strategy for mobile, Karen McGrane, A Book Apart, brief books for people who make websites)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" There\u2019s a huge lesson in this book: that users have been readers all along. The rise of mobile platforms just makes this fact plain. Reader-users read differently than their forebears \u2014 they read Twitter to find links to long articles that will interest them; they switch between phone calls and the Kindle app. And yes,Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[693],"tags":[],"_links":{"self":[{"href":"https:\/\/www.imhd.nl\/log\/wp-json\/wp\/v2\/posts\/30927"}],"collection":[{"href":"https:\/\/www.imhd.nl\/log\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imhd.nl\/log\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imhd.nl\/log\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imhd.nl\/log\/wp-json\/wp\/v2\/comments?post=30927"}],"version-history":[{"count":0,"href":"https:\/\/www.imhd.nl\/log\/wp-json\/wp\/v2\/posts\/30927\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.imhd.nl\/log\/wp-json\/wp\/v2\/media?parent=30927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imhd.nl\/log\/wp-json\/wp\/v2\/categories?post=30927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imhd.nl\/log\/wp-json\/wp\/v2\/tags?post=30927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}