Uber’s CEO has already described his long-term vision for the company as that of an ‘instant gratification’ service that could provide customers whatever they want, whenever they want it. That has led to publicity stunts like ‘Uber ice cream’ delivery, ‘Uber roses’ for Valentine’s Day, Texas barbecue, helicopter rides and even ‘Uber kittens,’ which were delivered to customers for 15-minute snuggles.